PRISTINE DECCAN GOLD JOURNEY
The founders of Pristine come from three generations of coffee planters. Being passionate about coffee cultivation culminated in mastering the art and craft of coffee roasting and blending to arrive at a connoisseur’s cup of coffee. It is a true story of being there all through, from bean to cup.
DECCAN GOLD ORGANIC PURE
100% Pure Organic Coffee. A slow processed, rare organic artisan coffee. The beans roasted and ground precisely to yield a coffee that is rich and rounded, with body and aroma that satisfy… and hint – at the essence of the misty mountain peaks of Malnad.
The Coffee History
Coffee grown worldwide can trace its heritage back centuries to the ancient coffee forests on the Ethiopian plateau. There, legend says the goat herder Kaldi first discovered the potential of these beloved beans. The story goes that Kaldi discovered coffee after he noticed that after eating the berries from a certain tree, his goats became so energetic that they did not want to sleep at night. Kaldi reported his findings to the abbot of the local monastery, who made a drink with the berries and found that it kept him alert through the long hours of evening prayer. The abbot shared his discovery with the other monks at the monastery, and knowledge of the energizing berries began to spread. As word moved east and coffee reached the Arabian Peninsula, it began a journey which would bring these beans across the globe.